使用曼彻斯特图像
Photography is a primary element in telling the 曼彻斯特 story, and high quality imagery and consistency in style is critical to all communications. Photos should reflect the same messaging as written text, and be focused through 曼彻斯特’s brand lenses, bringing to light messages of community, 增长, 亲密, 安然无恙, 和卓越.
Read more about photography usage in the 品牌标准 manual on pages 44-47.
Download 十大网赌正规网址 photos on Flickr (free downloads)
库存图片
只要有可能, 曼彻斯特 photos should be used in marketing communications, 但偶尔, a need arises in which either an appropriate photo isn't available or the photo needed is symbolic or metaphoric in nature, whereby stock photography is suitable. In these cases, download photos from stock photography sites such as
BigStock照片 or
iStock照片. There is a fee for images from these sites.
从来没有 download and use images from Google images or copy images from any other website that are not designated for public use to avoid copyright infringement.
捕捉自己的图像
With the convenience of mobile device photography, it's really easy to take your own photos or to collect photos shared by others. 请注意, 然而, whether planning to use photos in social media, on the website or in a printed publication, of these guidelines for usage:
- If a photo will be used for a commercial purpose, consent is required by individuals in the photo. Publishing the photo in any University publication, on the University website or on one of 曼彻斯特's sanctioned social media sites would qualify as commercial purpose.
- Members of 曼彻斯特's community (students, 教师 and 员工) have consensually agreed during their hiring or registration to be photographed for the purpose of marketing the University.
- When photographing people outside our University community (students, 教师, 员工), consent to publish photography or video of an individual cannot be assumed. This is especially important regarding minors. Consent can only be official by the signing of a model release form. Never publish a photo in print or electronically that features an individual who has not signed a consent form (model release).
有一些例外情况, including photos where individuals are not easily recognizable and the blurring of identities post-capture. If considering whether an exception applies to your photo, please consult the 市场营销处.
- Whenever posting to any 十大网赌正规网址 social media site, whether our main site or one of its satellites for an academic program, athletic team or student organization, remember that your post represents 十大网赌正规网址 and liability is assumed by the University. 负责任的帖子.
Other photography resources
Use these model release forms to get signatures from individuals requiring consent. Model releases for minors must by signed by a parent or guardian.
Video
Video from the 市场营销处
Staff in 曼彻斯特’s 市场营销处 take photos and create videos to market the University in institutional marketing materials, on the website and in social media. Projects are aligned with the University’s enrollment goals, strategic priorities and institutional marketing initiatives. It is not the role of marketing staff to capture photos or create videos that don’t serve a marketing function for the University, or to capture photography/video to record events for archival purposes.
If you have a video project that meets this criteria,
使用这个表格 to request video production from the 市场营销处.
曼彻斯特YouTube频道
曼彻斯特’s 市场营销处 staff produces videos for the University’s website and social media. Most often, they are uploaded to
曼彻斯特’s YouTube channel. While these videos typically come from Marketing, the channel is not exclusive and welcomes videos from other sources if they meet standards for quality and integrity. Marketing staff manages the channel and requests for uploads should be directed to
marketing@aifengcai.com.